AbouT ME

I’ve spent close to 30 years working across the global fitness and performance industry, building experience through elite sport, commercial fitness, education, hospitality and digital platforms. My work sits at the intersection of technical precision, creative problem-solving and real-world application.

My philosophy is simple. Train the body as an integrated system, not in parts, where movement quality, strength and awareness work together. Performance is not just built through load but through how well you move, adapt and sustain it over time. The goal is long-term physical capacity, not short-term output. A large part of my work has been building systems that connect performance science with practical, usable coaching.

Over the years, I’ve delivered seminars, workshops and keynote presentations in more than 25 countries, including events such as Asia Fit, IHRSA and FILEX. Working across different cultures, environments and performance settings has shaped how I coach, adapt and communicate.

My coaching style is built on a holistic view of performance. I believe real results come from integrating the mind, body and environment not isolating them. I’ve worked with Olympians, professional athletes, dancers and performing artists while also mentoring coaches and developing educators globally.

Beyond the training floor, I’ve designed bespoke training and movement solutions for hotels, wellness resorts and international retreats, adapting my approach to fit the environment and the individual. On the digital side, I’ve developed my own training app and led the creation of a global digital coaching platform, bridging the gap between in-person and online training.

Current roles 2026:

Head Physical Coach, Gothenburg Opera Dance Company, Sweden
Physical Coach, The Studio Vasa, Gothenburg
Teacher Trainer, Improve Educations

I also work as a brand ambassador for Under Armour and Garmin and collaborate on research and product development with OAK Equipment. Previously, I spent a decade working with Casall, contributing to product design and performance innovation.

Earlier in my career, I held global education roles with SPINNING®, Nautilus Strength Education and Schwinn Fitness and worked as European Education Manager for Bowflex. These roles allowed me to help shape education systems across both large organisations and independent coaching communities.

My work has been featured in a range of international publications, reflecting a career that sits across performance, wellness and lifestyle.

Welcome to MG COACHING

My mission is to build resilient, high-performing individuals who are strong in body and steady in mind through intelligent training, clear structure and uncompromising standards. I help individuals move better, think stronger and perform consistently by mastering fundamentals, building long-term durability and taking ownership of their development. The goal is not just performance today but strength, relevance and lasting impact for years to come. Below is how I can serve you, from individual coaching to development.

MG Dive In

A three-hour deep immersion designed to step back and assess the bigger picture. This is a physical in-person session held at the studio. We break down your current training, recovery, structure and habits then rebuild a clearer and more effective approach. You leave with direction, practical actions and a comprehensive workbook to guide your next phase.

MG Training App

I created this app to make the training and programming I deliver in the studio accessible to more people. It allows individuals to experience the same structured approach, coaching principles and progression methods wherever they are. Inside the MG TRAINING APP you will find structured programs, clear exercise guidance and practical coaching insight so you can train with purpose wherever you are. The MG Training App is a monthly subscription costing €10 per month. You can cancel anytime. It is available on Apple iOS and Google Android devices.

MG On Ground

Direct in-person coaching delivered in your environment. I work with you on the ground to develop strength, movement quality and sustainable training habits. Each session is tailored to your goals, schedule and training setup.

MG Performance Block

An intensive training environment designed to prepare athletes physically for competition or for event. The focus is building strength work capacity movement efficiency and resilience during off season phases or the lead into competition. or the event in focus. Individuals train within a structured performance framework combining conditioning strength development and recovery strategies.

MG Forum

A platform for learning, discussion and development through lectures, workshops and small group sessions. I share applied knowledge drawn from performance, coaching and real-world practice. These sessions are designed to challenge thinking, refine understanding and bridge the gap between theory and execution. Delivered in person or digitally, depending on the format and setting.

MG Hybrid Coaching

A blended coaching model that combines digital structure with real-world guidance. You follow a structured training program supported by coaching and meet for live check-ins either in person at the studio or online. These sessions are used to coach, train, review progress, refine technique and adjust your plan. This approach gives you flexibility with the benefit of direct coaching and accountability.

Hybrid Coaching Packages

MG Hybrid Coaching is a monthly subscription. Your program is delivered through a digital platform with ongoing support and structure.

3 Months
Startup fee 799 SEK. 1899 SEK per month
1 to 3 coaching meetings per month based on your needs and the program design. These sessions are delivered in person or online. Each coaching meeting is 1699 SEK and is added to your monthly subscription.

6 Months
Startup fee 799 SEK. 1799 SEK per month
1 to 3 coaching meetings per month based on your needs and the program design. These sessions are delivered in person or online. Each coaching meeting is 1699 SEK and is added to your monthly subscription.

MG Edge Individual Coaching is the most bespoke level of my practice, designed for those ready to commit to a deeper long-term process. Availability is limited and a waiting list may apply. If you are interested, please apply directly.

For pricing details, consultation and booking a session use the book a meeting and enquires button. If you are ready to take the next step reach out and we will find the right structure for you.

Le studio

Naprapatlandslaget
Aschebergsgatan 25
411 33 Gothenbug Sweden