Welcome to MG Training
I'm excited to share the MG Training App your all-access hub for high-quality, personal training wherever you are.
Alongside my online coaching, which has helped hundreds of people improve how they move, feel, and live, this app gives you the structure and support to train with purpose no matter your location.
I'm based in Gothenburg, Sweden and if you're nearby and want to meet in person, let's make it happen.
Why I Created This?
Not everyone can train in a studio. My vision is to help more people move well, feel strong, and stay active for life, whether you're local or across the world. The app and my coaching were built to make that possible.
Who It’s For?
Online coaching works best when there’s a good fit. If any of this sounds like you, we’re probably a match:
You want to feel better, move with less pain, and build lasting energy.
You’re an athlete — pro or hobby — or want to train like one.
You’ve trained before (even irregularly) but want structure and support.
How It Works?
All coaching is delivered through the MG Training App, where you get:
A personalized training program, updated every 4 weeks
A startup video call to align goals
Weekly check-ins and motivation
Direct chat access Monday–Friday (answers within 48 hrs)
Why Work With Me?
There are many great coaches out there but you need the right one for you. If you’re after:
Real-world experience (3 Decades coaching and teaching)
Science-backed, tailored training
Encouragement, clarity, and momentum
I’d love to support your journey. Whether you're coming back from injury, chasing performance goals, or just want to move better and live well I’ve got you.
Coaching Packages:
6 Months
1699 SEK/month
Startup fee: 699 SEK
3 Months
1999 SEK/month
Startup fee: 699 SEK
Just Want a Program?
If you prefer to train solo, download the MG Training App and access structured workouts anytime.
Ready to Start:
Scroll to the bottom of the page to fill in the interest form whether you're curious about coaching online or in-person.
AbouT ME
I'm an athletic trainer and educator in the fields of wellness and sports performance, with nearly three decades of hands-on experience. Throughout my career, I’ve had the privilege of helping thousands of people from Olympians and pro athletes to artists, weekend warriors, and everyday movers all looking to live with more vitality, resilience, and joy.
I’m incredibly grateful to do what I love. Over the years, I’ve coached and spoken at seminars all over the world, working with top-tier organizations like the Swedish Olympic Committee and Red Bull F1 — opportunities that still feel like a dream come true.
But how did it all start?
In the '90s, I began as an educator for Spinning®, back when it was a wild, sweaty, world-touring phenomenon long before social media. For seven years, I traveled globally, helping introduce this revolutionary concept. That experience pulled me deep into the world of fitness education, where I’ve since spent most of my career teaching and mentoring personal trainers and coaches.
Fast forward to today:
I run a coaching studio on the west coast of Sweden, where I help people move, feel, and perform better every day. I’m also the physical coach for the Gothenburg Opera House, working with performing artists to keep them healthy and injury-free.
A few other hats I wear:
I’m an ambassador for Under Armour and Garmin, a partner in R&D with OAK Equipment, and a faculty educator with Improve Educations. I also host seminars and workshops on holistic training and sustainable health when time allows.
At the core of it all, what drives me hasn’t changed: I love helping people feel stronger, move better, and live fully.
We are in this together - Matthew
The studio
Naprapatlandslaget
Aschebergsgatan 25
411 33 Gothenbug